FOJAB behind the design of Länsförsäkringar Skåne's new customer meeting places
FOJAB was entrusted to design Länsförsäkringar Skåne's new customer meeting places. The assignment entailed a complete undertaking with concept development and design of interior design and remodeling. The new concept, based on Länsförsäkringar's core values, has been implemented at three new customer meeting places in Malmö City, Malmö Hyllie and Helsingborg. All will be opened to the public in the coming days.
- FOJAB creates added value, says Staffan Hellberg, project manager and property manager at Länsförsäkringar Skåne. When we now open our new customer meeting places, we see the result of a fruitful collaboration with FOJAB. In our project work, FOJAB was a party that interpreted our corporate culture and our needs, and created a meeting place that is characterized by functionality and good design. It is not only about creating and furnishing rooms. We also see this as a powerful tool to build our brand.
Länsförsäkringar offers banking, insurance and real estate services. The background to the initiative is Länsförsäkringar Skåne's desire to get closer to the customer, not only in digital media but also at physical meeting places located centrally and easily accessible. Here, customers will be given the opportunity to receive qualified advice in a relaxed and safe environment, as well as help with simpler matters.
- "We are happy to be an active part of an offensive initiative like this," says Viveca Rosencrantz, commissioned architect at FOJAB. "Architecture and interior design have a powerful effect in communicating with both customers and employees. We see a development today where more and more companies are investing in design as a way to get closer to the customer and deepen the dialog. It is a privilege to be entrusted to work with Länsförsäkringar, which is at the forefront of this trend.
FOJAB was hired a year and a half ago. The design of the customer meeting places has emerged in a process of benchmarking, workshops with employees and analysis of the brand. The three customer meeting places that are now being inaugurated have been the subject of a thorough interior design project. The premises for the Malmö City Customer Meeting Point, at Anna Lindhs Plats, and the Helsingborg Customer Meeting Point, located at Sundstorget, have both undergone extensive renovation.