FOJAB arkitekter has become FOJAB
FOJAB has taken a firm grip on its brand and during most of 2018 it did its homework and developed a completely new brand strategy. The name has been shortened to FOJAB and a new logotype, graphic identity and profile have been developed.
FOJAB arkitekter started in Lund in the 1970s and is responsible for several well-known and award-winning buildings, such as MAX IV, Rådhus Skåne, Klagshamn's riding facility and Lund's new district court. Today, nearly 160 employees work at the head office in Malmö, as well as in Stockholm and Helsingborg.
Just before Christmas, a new website was launched with the new graphic profile and now a brand film is being released, showing FOJAB's new identity. FOJAB has hired the design agency Neumeister to help.
- We have realized that our graphic expression needed to be developed to keep the same height as our architecture. The branding work we have now gone through has been developing and Neumeister has both supported and challenged us in the process, says Daniel Nord, CEO of FOJAB.
FOJAB is a brave and inspiring client and our collaboration has been rewarding, says Peter Neumeister, Managing/Creative Director at Neumeister.
Work is now underway to fully implement the graphic profile across all channels. The new website is being expanded and supplemented with new functions, and FOJAB is working intensively to ensure that a 2.0 version is ready for launch in the coming months.
- I am very pleased with the result and feel that our new visual identity reflects our external and internal values," says Daniel Nord, CEO of FOJAB.
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