Entré Malmö wins Sign of the Year Award
The 2009 signage prize is awarded to the overall concept for the Entré Malmö mall's signage. The award, which is organized by the City of Malmö, was presented at Stadsbyggandets dag, which this year was held at Malmö Konsthall.
The justification notes, among other things, that "The sign has been given a simple but modern expression in writing style and has also been given a clear location, a sign in each direction and has at the same time become an integral part of the building. It is also satisfying that the client has been so consistent in its communication strategy not to supplement the entrance sign with other advertising" and that "The signage concept for the mall is tasteful, simple, modern, clear and fits well into a modern mall".
The signs were produced by Accus Ljusreklam.