With the cultural environment as a sounding board, we have, in close collaboration with Norrgavel, optimized flows, tightened the material palette and created a new store experience. On the exterior, the expression has returned to the original ideas and facade decorations have been renovated.

The 1911 building on Birger Jarlsgatan in Stockholm was designed by architect Carl Bergsten, who also designed the Liljevalchs konsthall. The design language is heavily national romantic but at the same time with a certain playfulness and with several unconventional approaches. The building is considered particularly valuable and worth preserving.

The building was built as a theater but with the idea that it could be converted into a department store. In 1938 the building became a cinema and in 1985 the rock club Gino moved in. For a few years in the 1990s, an office was housed here before Norrgavel took over the premises twenty-five years ago. Numerous changes have been made both internally and externally over the years, but it is only now that the building is really being adapted for retail operations.

Inside, space has been freed up, accessibility has been improved and lines have been cleaned up. A new floor opening in the atrium and a former outdoor staircase have now become part of the shop floor. The space feels contemporary and modern but in harmony with Carl Bergsten's intentions.

On the exterior, the building has been restored to its original design in terms of materials and colors in consultation with the architectural antiquarian. The facade's large windows have been restored, the entrance has been moved and decorations have been restored.