{"id":2492,"date":"2013-10-07T12:00:50","date_gmt":"2013-10-07T11:00:50","guid":{"rendered":"https:\/\/fojab.se\/?p=2492"},"modified":"2019-04-16T09:58:03","modified_gmt":"2019-04-16T08:58:03","slug":"mobilia-from-marketplace-to-neighborhood","status":"publish","type":"post","link":"https:\/\/fojab.se\/en\/topical\/mobilia-from-marketplace-to-neighborhood\/","title":{"rendered":"Mobilia - from shopping area to city district"},"content":{"rendered":"<p><strong>Mobilia, one of Malm\u00f6's oldest shopping centers, has been transformed into an exciting new neighborhood. Heavy brick buildings from the turn of the century, once built for the textile industry, have been washed out from under layers of corrugated iron and now contrast with new buildings in steel, glass, brick and wood. What a few years ago was two single-story buildings surrounded by large parking lots is now a vibrant neighborhood with a variety of businesses. There are shops, restaurants, services, cultural and association premises, and in the middle of it all, two high-rise residential buildings with views of the entire \u00d6resund. FOJAB + JAIS architects were responsible for the redevelopment and extension of Mobilia, and the transformation from a shopping center to a city quarter. The final stage of this redevelopment was inaugurated with a big party on September 26.<\/strong><\/p>\n<p><strong>Women's workplace<br \/>\n<\/strong>The oldest parts of Mobilia have been in operation for over 100 years. Originally the area was used for the textile industry and the Manufakturaktiebolaget in Malm\u00f6. The new factories had large weaving halls under the broken sawtooth roofs, where more than 3000 people, mainly women, worked. In 1968, the buildings were converted into Malm\u00f6's first shopping center Mobilia, which today is the best-selling shopping center in the Nordic countries after NK.<\/p>\n<p>When designing the new Mobilia, it has been important to preserve traces of the area's history. Collage has been a key word during the work. The facades have been designed as material compositions that link the present with history. Among other things, there is a variation of different red brick joints with almost textile qualities in the expression. The interplay between the newly built parts and the preserved buildings gives the project its unique identity:<\/p>\n<p>- By mixing modern materials and expressions with traces of the area's history, we have managed to create a very special atmosphere, which really distinguishes Mobilia from other shopping centers and districts in Malm\u00f6, says Mats White, responsible architect at JAIS arkitekter.<\/p>\n<p><strong>Graphic<\/strong><strong>\u00a0be<\/strong><strong>tongue<\/strong><br \/>\nPhotographs have been used in various ways to convey the history of the building. On the facade of the parking garage, an old photo of cotton handling at the Manufakturaktiebolaget has been rasterized onto perforated sheet metal. Many of the interiors get their character from the photo enlargements that cover several of the walls. Perhaps the most special feature is the female figures in graphic concrete, which are placed under the new screen ceilings as if they were caryatids.<\/p>\n<p>- Early on, we made contact with a company in Finland, Graphic Concrete, which, by translating photographs into molding patterns, could transfer the images to concrete. When I was thinking about suitable motifs, I was reminded of one of Malm\u00f6's female models, who is a good friend of my family. The cards were full of life and with beautiful clothes from the 50s. No motifs could fit better in an old textile factory than these,\" says Per-Aage Nilsson, lead architect at FOJAB arkitekter.<\/p>\n<p><strong>A proven concept<br \/>\n<\/strong>JAIS Arkitekter was contracted in 2007 by the developer Atrium Ljungberg as a result of a parallel architectural assignment. The purpose of the assignment was to show future expansion opportunities for Mobilia, and to provide design proposals. JAI's winning plan proposal is based on building on the existing stone city and integrating the shopping center into the urban fabric. This will make the area a vital and accessible part of the city.<\/p>\n<p>- \"Now that it has been inaugurated, it feels like the original ambition has been fulfilled in a good way,\" says Per Aage Nilsson and is supported by Mats White. And when you think about it, cities have always been built in this way; people have met at trading places that have gradually become permanent and generated the need for housing and services. This has taken shape in buildings, streets and squares - almost like Mobilia.<\/p>\n<p><strong>Mobilia CDE<\/strong><br \/>\n<strong>Year of construction:<\/strong>\u00a01899<br \/>\n<strong>Year of conversion and extension:\u00a0<\/strong>2010-2013<br \/>\n<strong>Renovation and extension:<\/strong>\u00a0approximately 65,000 square meters of GFA.<\/p>\n<p><strong>Developer:<\/strong>\u00a0Atrium Ljungberg through Anders Murmark, market area manager.<br \/>\n<strong>Architect responsible for the project:<\/strong>\u00a0Per-Aage Nilsson, FOJAB arkitekter and Mats White, JAIS arkitekter<br \/>\n<strong>Other contributors:<\/strong>\u00a0JAIS Architects: Mathias Persson, Ulrika Essner, Karl Johan Holmberg, Jonas Johansson. FOJAB Architects: Andreas Jentsch, Alfred \u00c5rfelt, Nina Lind\u00e9n, Kristina Fors, Anna Neuhauser, Lars-Aage Nilsson.<\/p>\n<p><strong>For more information contact:<br \/>\n<\/strong>Viveca Rosencrantz<br \/>\nArchitect SAR\/MSA, Public Relations Officer FOJAB arkitekter<br \/>\n<a href=\"mailto:viveca.rosencrantz@fojab.se\">viveca.rosencrantz@fojab.se<br \/>\n<\/a>+46 (0)761-16 81 10<\/p>\n<p>Karl Johan Holmberg<br \/>\nArchitect SAR\/MSA, press officer JAIS architects<br \/>\n<a href=\"mailto:karljohan.holmberg@jais.se\">karljohan.holmberg@jais.se<br \/>\n<\/a>+46 (0)42-14 92 33<\/p>\n<p><em><strong>FOJAB architects<\/strong>\u00a0is one of the country's largest architectural firms. We are 100 qualified employees, organized to meet our clients' needs. Our activities include design, planning and project management of areas, buildings, premises and interiors. Our vision is to use our passion for architecture to create a sustainable city where people and businesses grow together.<\/em><\/p>\n<p><em><strong>JAIS Architects<\/strong>\u00a0is one of Sweden's leading architectural offices. The office is located in the center of Helsingborg and currently employs 15 people, working on all types of projects.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Mobilia, ett av Malm\u00f6 \u00e4ldsta k\u00f6pcentra, har byggts om och blivit en ny och sp\u00e4nnande stadsdel. Tunga tegelhus fr\u00e5n f\u00f6rra sekelskiftet, en g\u00e5ng byggda f\u00f6r textilindustri, har vaskats fram under lager av korrugerad pl\u00e5t och kontrasterar nu mot nya byggnader i st\u00e5l, glas, tegel och tr\u00e4. Det som f\u00f6r n\u00e5gra \u00e5r sedan var tv\u00e5 enplansbyggnader [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobilia - fr\u00e5n handelsplats till stadsdel | FOJAB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fojab.se\/en\/topical\/mobilia-from-marketplace-to-neighborhood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobilia - fr\u00e5n handelsplats till stadsdel | FOJAB\" \/>\n<meta property=\"og:description\" content=\"Mobilia, ett av Malm\u00f6 \u00e4ldsta k\u00f6pcentra, har byggts om och blivit en ny och sp\u00e4nnande stadsdel. Tunga tegelhus fr\u00e5n f\u00f6rra sekelskiftet, en g\u00e5ng byggda f\u00f6r textilindustri, har vaskats fram under lager av korrugerad pl\u00e5t och kontrasterar nu mot nya byggnader i st\u00e5l, glas, tegel och tr\u00e4. 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